Brand voice without cosplaying as a corporation

The middle ground is underrated: clear, human, confident. Not try-hard quirky, not compliance-by-default.

Start with how you actually talk when a good client is on the phone. Protect that. Build guidelines around it. The internet is full of brands that chose 'professional' and landed on 'nobody home'.

If you want help tightening that without killing personality, that is a normal week here. Bring examples of what you love and what makes you cringe. Both matter.