insights
Writing worth your scroll.
Essays and notes on brand, events, and marketing systems that hold up in the real world.
4 Aug 2026 · 6 min read
Local Event Marketing for Small Businesses in the Macedon Ranges: Turning Foot Traffic Into Loyal Customers
Why word of mouth alone won't grow a Macedon Ranges business anymore, and how brand, events and funnels work together to turn a market stall crowd into a customer list.
Read post →1 May 2026 · 5 min read
Why I still sell a $249 hour
Because clarity is a product. Because your inbox should not be the strategy room. A short rant in favour of one good conversation.
Read post →18 Apr 2026 · 6 min read
An event is not a party. It is a deadline the public can see.
Parties end when the playlist dies. Strategic events end when the business outcome is obvious. Notes from the run sheet side of the room.
Read post →22 Mar 2026 · 4 min read
Brand voice without cosplaying as a corporation
You do not need to sound like a bank unless you are one. How to find a voice people believe on the internet.
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